[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.foran.cz\/proc-musi-byt-pr-clanky-oznaceny\/#Article","mainEntityOfPage":"https:\/\/www.foran.cz\/proc-musi-byt-pr-clanky-oznaceny\/","headline":"Pro\u010d mus\u00ed b\u00fdt PR \u010dl\u00e1nky ozna\u010deny","name":"Pro\u010d mus\u00ed b\u00fdt PR \u010dl\u00e1nky ozna\u010deny","description":"Nen\u00ed pochyb o tom, \u017ee prodej tiskovin st\u00e1le kles\u00e1. Je to pochopiteln\u00e9, vzhledem k tomu, \u017ee si lid\u00e9 najdou ve\u0161ker\u00e9 informace na internetu. Nemus\u00ed tedy \u010dekat na nov\u00e9 vyd\u00e1n\u00ed jejich novin \u010di \u010dasopisu, aby se dozv\u011bd\u011bli, co je nov\u00e9ho. Av\u0161ak i p\u0159esto maj\u00ed zvl\u00e1\u0161t\u011b \u010dasopisy sv\u00e9 kouzlo. D\u00edky n\u011bmu je...","datePublished":"2021-01-19","dateModified":"2023-05-07","author":{"@type":"Person","@id":"https:\/\/www.foran.cz\/author\/#Person","name":"","url":"https:\/\/www.foran.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4e6a74466e4227c12d5306875d08720cdfce3572213740db6f4a2e5e46e710ff?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4e6a74466e4227c12d5306875d08720cdfce3572213740db6f4a2e5e46e710ff?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"foran.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.foran.cz\/wp-content\/uploads\/clanek3_10_1.jpg","url":"https:\/\/www.foran.cz\/wp-content\/uploads\/clanek3_10_1.jpg","height":0,"width":0},"url":"https:\/\/www.foran.cz\/proc-musi-byt-pr-clanky-oznaceny\/","about":["Podnik\u00e1n\u00ed"],"wordCount":412,"articleBody":"   Nen\u00ed pochyb o tom, \u017ee prodej tiskovin st\u00e1le kles\u00e1. Je to pochopiteln\u00e9, vzhledem k tomu, \u017ee si lid\u00e9 najdou ve\u0161ker\u00e9 informace na internetu. Nemus\u00ed tedy \u010dekat na nov\u00e9 vyd\u00e1n\u00ed jejich novin \u010di \u010dasopisu, aby se dozv\u011bd\u011bli, co je nov\u00e9ho.Av\u0161ak i p\u0159esto maj\u00ed zvl\u00e1\u0161t\u011b \u010dasopisy sv\u00e9 kouzlo. D\u00edky n\u011bmu je st\u00e1le mnoho lid\u00ed, kte\u0159\u00ed si sv\u016fj obl\u00edben\u00fd titul kupuj\u00ed, a kupovat nep\u0159estanou, i kdy\u017e je dostupn\u00fd v elektronick\u00e9 verzi za podstatn\u011b ni\u017e\u0161\u00ed cenu. A na to spol\u00e9h\u00e1 mnoho inzerent\u016f.Je jen pochopiteln\u00e9, \u017ee se firmy sna\u017e\u00ed vyu\u017e\u00edt prakticky ka\u017edou mo\u017enou p\u0159\u00edle\u017eitost ke sv\u00e9 propagaci. Proto \u010dasto plat\u00ed vydavatel\u016fm, aby v konkr\u00e9tn\u00edm \u010dasopise uve\u0159ejnili jejich reklamu. Ta m\u016f\u017ee b\u00fdt v podob\u011b klasick\u00e9ho inzer\u00e1tu, nebo reklamn\u00edho \u010dl\u00e1nku.A\u0165 u\u017e se v\u0161ak jedn\u00e1 o inzer\u00e1ty \u010di PR \u010dl\u00e1nky, v\u017edy mus\u00ed b\u00fdt speci\u00e1ln\u011b ozna\u010deny. Obvykle jsou od ostatn\u00edho obsahu odd\u011bleny tenkou \u010d\u00e1rou, pokud tedy nezab\u00edraj\u00ed celou str\u00e1nku, a najdeme zde slova jako \u201ereklamn\u00ed inzerce\u201c, \u201epublic relation\u201c, \u201eobchodn\u00ed prostor\u201c a podobn\u011b.Tento postup je dan\u00fd z\u00e1konem a snadno pochopiteln\u00fd. M\u00e1 p\u0159edej\u00edt klam\u00e1n\u00ed z\u00e1kazn\u00edka, kter\u00fd by mohl pova\u017eovat reklamn\u00ed \u010dl\u00e1nek za sou\u010d\u00e1st \u010dasopisu a myslet si, \u017ee onu v\u011bc dan\u00e1 tiskovina doporu\u010duje, a\u010dkoliv se ve skute\u010dnosti jedn\u00e1 o placenou inzerci.To v\u0161ak jde proti z\u00e1jm\u016fm mnoha firem, kter\u00e9 pr\u00e1v\u011b na tento efekt spol\u00e9haj\u00ed. Nutno dodat, \u017ee se obvykle jedn\u00e1 o spole\u010dnosti, kter\u00e9 nab\u00edz\u00ed produkty pochybn\u00e9 kvality a \u00fa\u010dinnosti, jako jsou nap\u0159\u00edklad l\u00e9ky na hubnut\u00ed.I to je d\u016fvod, pro\u010d jsou v\u00fd\u0161e zm\u00edn\u011bn\u00e1 ozna\u010den\u00ed \u010dasto naps\u00e1na mal\u00fdm p\u00edsmem a d\u00e1na n\u011bkam do rohu, kde nejsou p\u0159\u00edli\u0161 n\u00e1padn\u00e1, tak\u017ee si jich \u010dlov\u011bk p\u0159i zb\u011b\u017en\u00e9m pro\u010dten\u00ed ani nev\u0161imne. A na to pr\u00e1v\u011b tito inzerenti s\u00e1z\u00ed.Zat\u00edm proti t\u011bmto praktik\u00e1m p\u0159\u00edli\u0161 d\u011blat nelze. Z\u00e1kon spl\u0148uj\u00ed, nebo\u0165 maj\u00ed sv\u016fj obsah ozna\u010den. \u017de si tohoto ozna\u010den\u00ed lid\u00e9 nev\u0161imnou, u\u017e nen\u00ed jejich chyba. Proto je dobr\u00e9 pou\u010dit zejm\u00e9na star\u0161\u00ed lidi, po \u010dem se maj\u00ed d\u00edvat. M\u016f\u017ee jim to toti\u017e zachr\u00e1nit pen\u00edze.                                                                                                                                                                                                                                                                                                                                                                                          4.3\/5 - (14 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Pro\u010d mus\u00ed b\u00fdt PR \u010dl\u00e1nky ozna\u010deny","item":"https:\/\/www.foran.cz\/proc-musi-byt-pr-clanky-oznaceny\/#breadcrumbitem"}]}]